Technically, the packaging means covering any product made for storage and shipping to protect it from external damaging factors. In the packaging department, the importance of durability and quality cannot be overrated.
Nowadays packaging is believed to be the best method to protect the products packed inside, and it also represents the product beautifully in front of the customers. This fact enabled the packaging industry to gain a major proportion of the market. With the extensive use of packaging products, it becomes crucial for manufacturers to guarantee the high quality of the packaging products with the help of high-quality testing machines and standard test methods.
Durability and quality are the two most important aspects of packaging. A business product that is packed in high-quality packaging materials and is durable sufficiently to resist the severities of handling and shipping is more likely to come to its destination address in good shape and condition, which eventually satisfies the customer.
Importance of Durability and Quality in the Packaging
Here are some of the reasons that signifies the importance of durability and quality in packaging.
Customer Perception and Branding
One of the most significant reasons why durability and quality of packaging materials matter a lot in handling and shipping is because of the impact they make on customer perception. A company product that is packaged in a thin or low-quality packet, for example, may impact customers negatively and they consider it cheap or low-quality. And a product, which is packaged inside a strong, high-quality package may be considered by customers of higher quality and more valuable.
Packaging is a critical aspect of business branding, and can substantially affect customers’ perception of the product.
Protection
Protection is another reason for which the quality and durability of packaging materials matter. They help in protecting the product during handling and shipping procedures. A product packaged in an unsafe or low-quality package is likely to be broken/damaged during handling and shipping procedure, thus making customers dissatisfied and even making them return the product. Durable and quality packaging materials, like plastic or corrugated cardboard, protect the product from breakage/damage and guarantee that it reaches its terminus in good shape.
Positive Impact on Environment
Durable and quality packaging material can also positively impact the environment besides protecting the product . Packaging material which can be easily recycled or reused can reduce scrap and have a positive impact on the environment. Biodegradable plastics and recycled paper are some of the materials that can reduce the negative impact of packaging on the environment.
Efficiency and Cost
While durability and quality are essential aspects of packaging, cost and efficiency must also be balanced. Inefficient and too costly packaging may not be appropriate for some industries. That is the reason, you need to make a proportion between quality, cost, efficiency and durability while choosing packaging materials and their designs.
There are different packaging available nowadays, for example, corrugated cardboard, which is a packaging material well-known for its durability and is generally used for shipping containers. Plastic is another material that can be more costly but offer extra protection and durability. Eventually, the best alternative will solely rely on the distinct needs of the business and the product.
While balancing efficiency and cost is necessary, it is also essential to discover a packaging alternative to fulfil the requirements of the business and its product.
You should consider the following methods to improve the quality and durability of packaging:
Redesign Package
Whether you want to make some changes or entirely change it up, redesigning packaging can significantly reduce packaging material costs. Even a minor change in the packaging materials used per unit can save you more money. Some less changes enterprises can make to their packaging material comprise removing tags and printing straight onto the package. Others make minor adjustments to the packaging shape to reduce the unnecessary materials.
Update Packaging Tools and Technology
Obsolete packaging tools and technology can slow the packaging process and need more expensive packaging materials than more recent technologies. The outdated packaging tools and equipment are also less fuel efficient, which can result in high overhead expenses or fail readily due to depreciation. Investing in packaging tools and technology like thermal lamination machine, corrugation machine and paper corrugation machine that uses the most recent and innovative technologies can save you the costs of fuel, repair, lost time, damaged products etc. Current packaging tools and technologies are more efficient than outdated ones. They are quicker and more cost-efficient and can pack more products at once. Even though this may appear costly, it will pay you later over time.
Packaging Testing and its Importance
Package testing
Packaging testing can be performed with high-quality laboratory testing machines, which record their results to examine the difference in the packaging materials’ quality. The results are recorded graphically in photographs, videos, etc.
Packaging testing has two testing procedures, which are qualitative and quantitative. It is a physical test done on the packaging products to hold certain crucial things like food items, pharmaceutical products, chemicals, beverages, and many others to guarantee the quality, freshness and hygiene of the products packed inside.
How does packaging testing assist the manufacturers?
Packaging testing enables the manufacturers to find the characteristics, properties, and various other features that packaging includes. This testing procedure comprises packaging materials testing, the primary package and its components. Guaranteeing the quality of the packaging materials assists the manufacturers in analysing the quality of packaging materials at different production levels. It also aids in measuring the effect of external environmental factors needed to estimate the quality of the packaging material.
We at Friends Engineering Company are making significant modifications to our packaging.
At Friends Engineering Company, we focus on lowering scrap generation via our packaging. We strive to use the minimum acceptable packaging by volume and weight and guarantee that it is recyclable after its useful life ends. We are also strengthening our actions to design innovative and new materials with the help of our high-quality machines like die cutting machine, hot foil stamping machine, paper cutting machine, guillotine paper cutting machine to deliver the desired functionality and protection of required packaging materials with more satisfactory environmental performance.
In summary, prioritising packaging is an easy and innovative approach for reducing your company’s product expenses while improving the quality of the product your customers receive. Depending on your business needs and how your product changes over time, you can redesign or modify your packaging for your product. You will soon have to pay for your outdated tools and packaging due to the ongoing innovations and technological developments.
