How To Re-engage Potential Customers With PPC Marketing

Bringing traffic to your website is just one side of the coin. You need to convert that lead into a client to benefit your plumbing business truly. This is where remarketing comes in handy. You can remarket through PPC ads by displaying them to only those who have visited your website or shown interest in your services. Connecting with a reliable plumber PPC marketing agency is the quick answer to the problem. 

The other way to re-engage potential customers is to launch a PPC remarketing campaign. First, identify your target audience and choose the right platform. Then, create the remarketing campaigns and draft ads. To be thorough, pick your target setting, such as location and time, to show the ads. Then, launch your ad and optimize it according to the performance of the ads. Let’s understand this in detail. 

5 Steps To Set Up A PPC Remarketing Campaign

Setting a strong PPC marketing strategy for your plumbing business is important and requires attention to detail. Use the following five steps as a quick guide.

1. Identify your target audience 

Begin by identifying your target audience. Decide whether you want to target the people who requested quotes, searched for emergency plumbing services, or scheduled appointments. 

Then, segment your audience into groups. This will make it easier for you to show tailored ads to a residential or commercial audience. Additionally, make sure to include promotions and highlight relevant services to raise the prospects of re-engagement. 

2. Choose The Right Platform

For a plumbing PPC marketing campaign to be successful, you have to choose the right platforms to reach local clientele. In the case of plumbing businesses, Google ads or Facebook ads prove helpful. 

It can help target people based on their location, and the algorithm allows you to connect with the people who have already visited your website. 

3. Create A Remarketing Campaign

Then, you need to deal with all the logistics. Let’s divide this section into smaller chunks.

• Design The Ad: Begin by designing catchy ad templates that will compel your potential customers to avail of your services. You may include before and after images or photos of your skilled team to display your credibility and grab attention.

• Write AD Copy: Deciding what content to put in an ad is another important aspect of PPC marketing for plumbers. Use persuasive language and compelling CTAs to engage the audience. On top of that, always be sure to include clear guidance for the next step so it becomes easier for your customers to contact you.

• Determine A Budget: Set a budget based on your marketing goals. Do not go overboard when starting, as you do not want it to be a marketing disaster! Instead, carefully allocate the budget and consider cost per click and return on investment.

• Set Your Bids: Place your bids smartly to raise the visibility of the remarketing PPC ads for your plumbing business. Higher bids may be required for competitive keywords to ensure your ads appear higher in search results. 

4. Decide Targeting Setting

Define your targeting criteria, including location to focus on, time of the day, and potential device types your customers use to display the ads. 

Also, be sure to set a frequency cap so you do not annoy your audience by showing them the same ad repeatedly.

5. Launch and Optimize

Finalize all details and launch the PPC marketing campaign for your plumbing business. Then, keep track of the metrics and monitor the performance of the ads. Use the information to make adjustments to your PPC marketing strategy.

Creating and launching a remarketing campaign can be time-consuming, so you can always reach out to plumbing marketing agency for help!

4 Reasons Why Remarketing With PPC Is Important

Here is why it is so important to remarket your plumbing business with a PPC marketing campaign.

• Increased Conversion Rates: Showing ads to those who have already shown interest in your services increases the chances of converting them to clients. 

• Cost Effective: Since you reach out to those familiar with your plumbing business, it optimizes the ad spending. 

• Brand Recall: Seeing your plumbing business’ adverts repeatedly will create brand recognition. It will help keep your brand at the top of their mind for their next plumbing need. 

• Extended Reach: Re-engaging old clients across different platforms brings more traffic to your website and extends your audience.

Conclusion

To sum it up, re-engaging a client is important to extend your audience. You can do so with a PPC remarketing campaign. All you need to do is to identify your audience and desired platform. Then, create the advert itself and decide the target setting. 

Once every detail is sorted, launch the campaign and adjust it over time. Reliable Plumbing PPC marketing agency can save you the trouble and offer tailored plans for the specific needs of your plumbing business. So, you can check them out too!