Innovist is a science-first personal care company dedicated to developing clean, transparent, and effective formulations driven by research and innovation. As a vertically integrated organisation, Innovist brings together brands including Bare Anatomy, Chemist At Play, Sunscoop, and Vinci Botanicals, each focused on creating purposeful personal care solutions backed by ingredient integrity, clinical testing, and evidence-led product development.

With end-to-end capabilities across research, formulation, product development, and manufacturing, Innovist maintains high standards of safety, efficacy, quality, and consistency. The company combines science, nature, data, and design to create innovative personal care solutions that address real consumer needs and deliver meaningful results.

Innovist is guided by three core principles: Clean, Transparent, and Science-led. From responsible ingredient selection and transparent formulations to evidence-backed claims, the company is committed to helping consumers make informed choices about the products they use.

At its core, Innovist is focused on bridging the gap between marketing claims and products that truly deliver. Through continuous research, responsible innovation, and transparent communication, Innovist is building a smarter, more intentional, and trustworthy approach to personal care.